Privacy Policy

North Lake Communities, Inc. (“we” or “us”) takes your privacy very seriously. Please read this privacy policy carefully as it contains important information on who we are and our information practices, meaning how and why we collect, use, disclose, sell, share, store, and/or retain your personal information through the use of our website and mobile application. It also explains your rights in relation to your personal information and how to contact us or supervisory authorities in the event you have a complaint or request.

We collect, use, and are responsible for certain personal information about you.

  1. Key Terms. It would be helpful to start by explaining some key terms used in this policy:
We, us, our North Lake Communities, Inc.
Personal information Any information relating to an identified or identifiable individual.
Sensitive Personal Information Personal information revealing a customer’s social security number, driver’s license and passport numbers, account numbers and credentials, precise geolocation, racial or ethnic origin, religious beliefs, or union membership, personal information concerning a consumer’s health, sex life, or sexual orientation, contents of a consumer’s mail, email and text messages where the business is not the intended recipient, genetic data, biometric information, or citizenship and immigration status.

 

  1. Personal Information We Collect About You. We may collect and use the following personal information, including sensitive personal information, that identifies, relates to, describes, is reasonable capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household:
Categories of Personal Information Specific Types of Personal Information We Collect
Identifiers First and last name, email address, your housing preferences, and any other personal information you voluntarily share with us
Internet or other electronic network activity information Browsing history, search history, and information regarding a consumer’s interaction with an Internet website, application, or advertisement
Professional or employment-related information Job title (e.g., whether you are a realtor or not)

 

  1. How Your Personal Information is Collected. We collect personal information from the following categories of sources:
  • You, via information you supply us through our website and/or mobile application
  • Cookies on our website
  • Our IT and security systems, including:
  • Automated monitoring of our websites and other technical systems, such as our computer networks and connections, CCTV and access control systems, communications systems, email, and instant messaging systems –and–
  • any other relevant systems

 

  1. How and Why We Use Your Personal Information. Under data protection laws, we can only use your personal information if we have a proper reason for doing so, for example:
  • To comply with our legal and regulatory obligations
  • For our legitimate interests or those of a third party –or–
  • Where you have given consent

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.

The table below explains what we use (process) your personal information for and our reasons for doing so:

What we use your personal information for Our reasons
To provide information and marketing about Rye Ranch (the “community”) to you, including, but not limited to, community updates and home products For our legitimate business interests and to comply with your request for information about the community
To forward leads to home builders building homes in the community For our legitimate business interests and the business interests of the home builders
To deliver targeted advertising to you For our legitimate business interests and the business interests of the home builders
To respond to your inquiries or offer to support to you For our legitimate business interests in providing customer service and complying with our privacy policy and applicable laws
To share information with our affiliates and related entities For our legitimate business interests and for working across related entities
Gathering and providing information required by or relating to audits, inquiries, or investigations by regulatory bodies To comply with our legal and regulatory obligations
Ensuring business policies are adhered to, e.g., policies covering security and internet use For our legitimate interests or those of a third party, i.e., to make sure we are following our own internal procedures so we can deliver the best service to you
Updating and enhancing customer records To comply with our legal and regulatory obligations

For our legitimate interests or those of a third party, e.g., making sure that we can keep in touch with you about existing and new products
Statutory returns To comply with our legal and regulatory obligations
Marketing our product and those of selected third parties to:

·      Existing and former customers

·      Third parties who have previously expressed an interest in our services

 For our legitimate interests or those of a third party, i.e., to promote our business to existing and former customers

 

  1. EEA Data Subjects: Promotional Communications. We may use your personal information to send you updates (by email, text message, telephone, or post) about our products, including exclusive offers, promotions, or new products.

We have a legitimate interest in processing your personal information for promotional purposes (see above “How and why we use your personal information”). This means we do not usually need your consent to send you promotional communications. However, where consent is needed, we will ask for this consent separately and clearly.

We will always treat your personal information with the utmost respect and only share it with builders who are building homes in the community, as you requested when sharing your personal information with us.

You have the right to opt out of receiving promotional communications at any time by:

  • Contacting us at info@ryeranch.com
  • Using the “unsubscribe” link in emails or “STOP” number in texts or
  • Unsubscribing from promotional emails at https://ryeranch.us12.list-manage.com/unsubscribe?u=01fd285deb94f916aa522e33e&id=9d813632e1&t=b&e=__test_email__&c=ad7115e9e3

We may ask you to confirm or update your marketing preferences if you instruct us to provide further information in the future, or if there are changes in the law, regulation, or the structure of our business.

 

  1. Who We Share Your Personal Information With. We routinely share personal information with personally identifying information, not anonymously, with:
  • Builders building homes in the community
  • Other third parties we use to help us run our business, such as marketing agencies, website hosts, or third-party email marketing platforms
  • Our affiliates and related entities

Your personal information will be forwarded to home builders who will be building homes in the community for valuable consideration to us. Other third parties will also have access to your personal information to perform the tasks assigned to them, such as marketing or website-related tasks, on our behalf.

We may disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations.

We may also need to share some personal information with other parties, such as potential buyers of some or all of our business or during a re-structuring. We will typically anonymize information, but this may not always be possible. The recipient of the information will be bound by confidentiality obligations.

We will not share your personal information with any other third party.

 

  1. Personal Information We Sold or Shared. In the preceding twelve (12) months, we have sold or shared the following categories of personal information:
  • Identifiers
  • Internet or other electronic network activity information (e.g., browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement)
  • Professional or employment-related information

 

  1. Categories of Personal Information We Disclosed for a Business Purpose. In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose:
  • Identifiers
  • Internet or other electronic network activity information (e.g., browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement)
  • Professional or employment-related information

 

  1. How Long Your Personal Information Will Be Kept. We will keep your personal information for as long as we have an ongoing legitimate business need to process your information. Thereafter, we will keep your personal information for as long as is necessary:
  • To respond to any questions, complaints, or claims made by you or on your behalf
  • To show that we treated you fairly –or–
  • To keep records required by law

We will not retain your personal information for longer than necessary for the purposes set out in this policy or after you have requested to delete your information. When it is no longer necessary to retain your personal information, we will delete or anonymize it, or if this is not reasonably possible, we will use commercially reasonable means to secure your personal information in line with applicable law.

 

  1. California Consumers: Your Rights Under the CCPA/CPRA. You have the right under the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act of 2020 (CPRA), and certain other privacy and data protection laws, as applicable, to exercise free of charge:
Disclosure of Personal Information We Collect About You You have the right to know, and request disclosure of:

·      The categories of personal information we have collected about you, including sensitive personal information

·      The categories of sources from which the personal information is collected

·      The categories of third parties to whom we disclose personal information, if any –and–

·      The specific pieces of personal information we have collected about you

Please note that we are not required to:

·      Retain any personal information about you that was collected for a single one-time transaction if, in the ordinary course of business, that information about you is not retained

·      Reidentify or otherwise link any data that, in the ordinary course of business, is not maintained in a manner that would be considered personal information –or–

·      Provide the personal information to you more than twice in a twelve (12)-month period
Disclosure of Personal Information Sold, Shared, or Disclosed for a Business Purpose In connection with any personal information we may sell, share, or disclose to a third party for a business purpose, you have the right to know:

·      The categories of personal information about you that we sold or shared and the categories of third parties to whom the personal information was sold or shared –and–

·      The categories of personal information that we disclosed about you for a business purpose and the categories of persons to whom the personal information was disclosed for a business purpose

You have the right to opt-out of the sale of your personal information or sharing of your personal information for the purpose of targeted behavioral advertising. If you exercise your right to opt-out of the sale or sharing of your personal information, we will refrain from selling or sharing your personal information, unless you subsequently provide express authorization for the sale or sharing of your personal information.

To opt-out of the sale or sharing of your personal information, visit our homepage and click on the “Do Not Sell or Share My Personal Information” link here: www. ryeranch.com/privacy-settings/.
Right to Limit Use of Sensitive Personal Information You have the right to limit the use and disclosure of your sensitive personal information to the use which is necessary to:

·      Perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services

·      To perform the following services: (1) Helping to ensure security and integrity to the extent the use of the consumer’s personal information is reasonably necessary and proportionate for these purposes; (2) Short-term, transient use, including, but not limited to, non-personalized advertising shown as part of a consumer’s current interaction with the business, provided that the consumer’s personal information is not disclosed to another third party and is not used to build a profile about the consumer or otherwise alter the consumer’s experience outside the current interaction with the business; (3) Performing services on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of the business; and (4) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business –and–

·      As authorized by further regulations

You have a right to know if your sensitive personal information may be used, or disclosed to a service provider or contractor, for additional, specified purposes.

To request to limit the use of your sensitive personal information, visit our homepage and click on the “Do Not Sell or Share My Personal Information” link here: www. ryeranch.com/privacy-settings/.
Right to Deletion Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:

·      Delete your personal information from our records –and–

·      Direct third parties to whom the business has sold or shared your personal information to delete your personal information unless this proves impossible or involves disproportionate effort

Please note that we may not delete your personal information if it is reasonably necessary to:

·      Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us

·      Help to ensure security and integrity to the extent the use of the consumer’s personal information is reasonably necessary and proportionate for those purposes

·      Debug to identify and repair errors that impair existing intended functionality

·      Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law

·      Comply with the California Electronic Communications Privacy Act

·      Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent

·      Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us

·      Comply with an existing legal obligation –or–

·      Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information
Right of Correction If we maintain inaccurate personal information about you, you have the right to request us to correct that inaccurate personal information. Upon receipt of a verifiable request from you, we will use commercially reasonable efforts to correct the inaccurate personal information.
Protection Against Retaliation You have the right to not be retaliated against by us because you exercised any of your rights under the CCPA/CPRA. This means we cannot, among other things:

·      Deny goods or services to you

·      Charge different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties

·      Provide a different level or quality of goods or services to you –or–

·      Suggest that you will receive a different price or rate for goods or services or a different level or quality of goods or services

Please note that we may charge a different price or rate or provide a different level or quality of product to you, if that difference is reasonably related to the value provided to our business by your personal information. We may also offer loyalty, rewards, premium features, discounts, or club card programs consistent with these rights or payments as compensation, for the collection of personal information, the sale of personal information, or the retention of personal information.

 

  1. EEA Data Subjects: Your Rights Under the EU GDPR.
Right to Be Informed The right to know or be notified about the collection and use of your personal information.
Right to Access The right to be provided with a copy of your personal information (the right of access)
Right to Rectification The right to require us to correct any mistakes in your personal information
Right to be Forgotten The right to require us to delete your personal information—in certain situations
Right to Restriction of Processing The right to require us to restrict processing of your personal information—in certain circumstances, e.g., if you contest the accuracy of the data
Right to Data Portability The right to receive the personal information you provided to us, in a structured, commonly used, and machine-readable format and/or transmit that data to a third party—in certain situations
Right to Object The right to object:

·      At any time to your personal information being processed for direct marketing (including profiling)

·      In certain other situations to our continued processing of your personal information, e.g., processing carried out for the purpose of our legitimate interests
Right Not to be Subject to Automated Individual Decision-Making The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you

 

For further information on each of those rights, including the circumstances in which they apply, see the guidance from the UK Information Commissioner’s Office (ICO) on individual rights under the EU General Data Protection Regulation.

  1. Rights of Residents in Colorado. Colorado residents are granted certain rights under the Colorado Privacy Act (CPA), including rights otherwise provided for in this privacy policy (e.g., disclosure of personal information categories, the purposes for personal information disclosures, and third parties with whom personal information is shared). Any and all rights Colorado residents may exercise regarding the sale or disclosure of their personal information may be exercised by emailing us at info@ryeranch.com.
  2. Rights of Residents in Connecticut. Connecticut residents are granted certain rights under the Connecticut Consumer Privacy Act (CTCPA), including rights otherwise provided for in this privacy policy (e.g., disclosure of personal information categories, the purposes for personal information disclosures, and third parties with whom personal information is shared). Specifically, Connecticut residents may request to exercise their rights to appeal our decision regarding a request to exercise your rights, and Connecticut residents may submit a request to exercise their rights by emailing us at info@ryeranch.com.
  3. Rights of Residents in Virginia. Virginia residents are granted certain rights under the Virginia Consumer Data Privacy Act (CDPA), including rights otherwise provided for in this privacy policy (e.g., disclosure of personal information categories, the purposes for personal information disclosures, and third parties with whom personal information is shared). Specifically, Virginia residents may request to exercise their rights to appeal our decision regarding a request to exercise your rights, and Virginia residents may submit a request to exercise their rights by emailing us at info@ryeranch.com.
  4. Rights of Residents in Utah. Utah residents are granted certain rights under the Utah Consumer Privacy Act (UCPA), including rights otherwise provided for in this privacy policy (e.g., disclosure of personal information categories, the purposes for personal information disclosures, and third parties with whom personal information is shared). Any and all rights Utah residents may exercise regarding the sale or disclosure of their personal information may be exercised by emailing us at info@ryeranch.com.
  5. Rights of Residents in Nevada. Nevada residents may request we not “sell” their “covered information,” as those terms are defined by applicable law, by emailing us at info@ryeranch.com.
  6. Rights of Residents in Australia. Australian residents have certain rights under the Privacy Act 1988 and the Australian Privacy Principles (APP). As outlined in this privacy policy, your personal information may be shared with third parties, and we may transfer your personal information outside of Australia. Australian residents can request access to, request correction of, or complain about the handling of their personal information, and if our efforts do not satisfy you, you can make a complaint to the Office of the Australian Information Commissioner.
  7. Rights of Residents in Canada. Canadian residents have certain rights under the Personal Information Protection and Electronic Document Acts (PIPEDA). As outlined in this privacy policy, your personal information may be shared with third parties, and we may transfer your personal information outside of Canada. Canadian residents may submit a request regarding their personal information by emailing us at info@ryeranch.com.
  8. Rights of Others. You may have other privacy law rights not discussed herein, based on your geographic location. Upon request, we will use commercially reasonable efforts to comply with the laws of your applicable geographic location.
  9. Use of Cookies and Location Tracking Tools. This website is powered by WordPress. WordPress uses cookies to support features such as authentication and comments on a website. These are stored in the users’ browsers in a local file. While these features are not optional on a WordPress website, we will not be storing these types of cookies on your browser as there is not an option to login or comment on the Rye Ranch website. For more information regarding WordPress cookie use, please see the following: https://www.cookieyes.com/blog/wordpress-cookies/. The Rye Ranch website will utilize the CookieYes plugin, which allows for a banner that includes an accept/reject feature. With this tool, third-party cookies will be automatically blocked until you give consent by selecting “accept” within the banner notice. The CookieYes plugin also includes consent management features, including cookie scanning and consent logs to help ensure we remain compliant. According to CookieYes’s privacy policy, it supports Do Not Track preferences. You may review CookieYes’s privacy policy here: https://www.cookieyes.com/privacy-policy/. The Rye Ranch website also uses Google Analytics, which uses cookies to identify unique users across browsing sessions. These remember a visitor’s previous interactions on a website and identify unique users. When you visit a website, Google Analytics drops a cookie that stores a ClientID, which is used to identify users. Google Analytics also uses UserID to help websites associate a single user with sessions across multiple devices. We will also use Google Analytics to set third-party cookies for retargeting purposes. Please see here for more information on Google Analytics’s use of cookies: https://www.cookieyes.com/knowledge-base/cookies-101/does-google-analytics-use-cookies/.
  10. Minors’ Personal Information. Our website and products are not intended for use by children. We do not knowingly solicit or collect personal information from people under the age of 18. If you are a parent and believe your child under the age of 18 has provided personal information to us, please contact us at info@ryeranch.com.
  11. Links to Third-Party Websites. We may link to third-party websites or services through our website. This privacy policy does not apply to any other third-party website, and we advise you to review any third-party website’s privacy policy. We have no control over the content posted on any third-party website we may link to and are not responsible for their policies.
  12. How to Exercise Your Rights; Accessing, Updating, or Deleting Personal Information. If you would like to exercise any of your rights as described in this privacy policy, including, but not limited to, requesting to update or delete the personal information we hold or inquiring what personal information we hold about you, you can do so here: www. ryeranch.com/privacy-settings/. You may also email us at info@ryeranch.com.
  • Please note that you may only make a CCPA/CPRA-related data access or data portability disclosure request twice within a twelve (12)-month period.
  • If you choose to contact us directly by email, you will need to provide us with:
  • Enough information to identify you (e.g., your full name and email address) –and–
  • A description of what right you want to exercise and the information to which your request relates
  • We are not obligated to make a data access or data portability disclosure if we cannot verify that the person making the request is the person about whom we collected information or is someone authorized to act on such person’s behalf.
  • Any personal information we collect from you to verify your identity in connection with you request will be used solely for the purposes of verification.
  1. Opting Out of Marketing Communications. If you wish to opt out of receiving marketing materials from us, please press on the “unsubscribe” link on the emails sent to you or contact us through email at info@ryeranch.com.
  2. EEA Data Subjects: Where Your Personal Information is Held. Information may be held at our offices and those of our affiliates, third-party agencies, service providers, representatives, and agents as described above (see above: “Who We Share Your Personal Information with”).

Some of these third parties may be based outside the European Economic Area. For more information, including on how we safeguard your personal information when this occurs, see below: “Transferring Your Personal Information Out of the EEA.”

  1. EEA Data Subjects: Transferring Your Personal Information Out of the EEA. To deliver services to you, it will be necessary for us to share your personal information in the United States and outside the European Economic Area (EEA), e.g.:
  • With our offices outside the EEA
  • With your and our service providers located outside the EEA
  • If you are based outside the EEA –or–
  • Where there is an international dimension to the services we are providing to you

These transfers are subject to special rules under European and UK data protection law.

The United States has been assessed by the European Commission as not providing an adequate level of protection for personal information when compared to the EU, EEA, and the United Kingdom.

The United States does not have the same data protection laws as the United Kingdom and EEA. By using our website and apps and submitting your personal information, you consent to such transfer, storing, and processing.

If you would like further information, please contact us (see “How To Contact Us” below).

  1. Keeping Your Personal Information Secure. We utilize a third-party service provider to safely secure your personal information. However, no electronic transmission over the Internet is guaranteed to be fully secure, and we cannot guarantee that nefarious third-party actors will not attempt to or successfully hack databases retaining your personal information. We limit access to your personal information to those who have a genuine business need to access it. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
  2. EEA Data Subjects: How to File a GDPR Complaint. We hope that we can resolve any query or concern you raise about our use of your information. The General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority in the European Union (or European Economic Area) state where you work, normally live, or where any alleged infringement of data protection laws occurred. If you are a UK resident, you can make a complaint to the UK Information Commissioner’s Office.
  3. Changes to This Privacy Notice. This privacy notice was published on July 8, 2024, and last updated on July 8, 2024. We may change this privacy notice from time to time. When we do, we will inform you either via notice on our website or by email.
  4. How to Contact Us. Please contact us by email at info@ryeranch.com if you have any questions about this privacy policy or the information we hold about you.
  5. Do You Need Extra Help? If you would like this notice in another format (for example: audio, large print, braille), please contact us at info@ryeranch.com.